Tourist numbers have grown from 336,000 foreign visitors and 54,000 R&R soldiers in 1967[2] to over 14 million international guests visiting Thailand in 2007. The average duration of their stay in 2007 was 9.19 days, generating an estimated 547,782 million Thai baht, around 11 billion Euro.[4] In 2007, Thailand was the 18th most visited country in the World Tourism rankings with 14.5 million visitors. France, comparable to Thailand in land area and population, led the list with nearly 82 million foreign visitors.[5]
According to the Tourism Authority of Thailand,[6] 55% of the tourists in 2007 came from the Asia Pacific region, Japanese and Malaysians forming the two biggest groups. The largest groups of Western tourists come from the United Kingdom, Australia, Germany, the United States and Scandinavia. The number of tourists arriving from the Middle East and Russia is on the rise.[7] Around 55% of Thailand's tourists are return visitors. The peak period is during the Christmas and New Year holidays when Western tourists flee the cold conditions back home.
According to the Tourism Authority of Thailand,[6] 55% of the tourists in 2007 came from the Asia Pacific region, Japanese and Malaysians forming the two biggest groups. The largest groups of Western tourists come from the United Kingdom, Australia, Germany, the United States and Scandinavia. The number of tourists arriving from the Middle East and Russia is on the rise.[7] Around 55% of Thailand's tourists are return visitors. The peak period is during the Christmas and New Year holidays when Western tourists flee the cold conditions back home.
Domestic tourism has also grown significantly in the past decade. Revenues from domestic tourism have gone from 187,898 million baht in 1998 to 380,417 million baht (approximately 7.8 billion Euro) in 2007.[4]
Asian tourists primarily visit Thailand for Bangkok and the historical, natural and cultural sights in its vicinity. Western tourists not only visit Bangkok and surroundings but in addition many travel down to the southern beaches and islands. The North is the main region for trekking and adventure travel with its diverse ethnic minority groups and forested mountains. The region receiving less tourists is Isan in the north-east. To facilitate foreign visitors, the Thai government established a separate tourism police with offices in the major tourist areas and its own central emergency telephone number.[8]
It can't be denied that sex tourism also contributes to arrival numbers. Although officially illegal, prostitution in Thailand is monitored and regulated by the government to stem the spread of STD's and to prevent excesses. Prostitution catering to foreigners is believed to be around 20% of the total prostitution scene in Thailand, and is concentrated in a few major red-light districts such as Pattaya, Patpong and Patong Beach.[9]
Thailand has been receiving increased competition ever since Laos, Cambodia and Vietnam opened up to international tourism in the 1980s and 90s. Destinations like Angkor Wat, Luang Prabang and Halong Bay now contest Thailand's former monopoly in the Indochina region. To counter this, Thailand is actively targeting niche markets such as golf holidays, or holidays combined with medical treatment. Around 2 million foreigners visiting Thailand for medical treatment are expected in 2009, more than 3 times the amount of tourist visiting for that purpose in 2002.[10] According to Lonely Planet, Thailand ranks second of "Best-value destinations for 2010" after Iceland; the latter having been hit very hard by the subprime mortgage crisis.[11]
[edit] Positive trends forecast for 2010
The easing of the monetary crisis, the renewed vigorous growth of the Chinese economy, the relatively stable internal political situation following the 2008–2009 Thai political crisis and the 2009 flu pandemic having less of an impact as initially feared, have changed the tourism outlook for 2010. Thailand experienced a decrease of international visitors of 16% over the first six months of 2009 but the last four months of 2009 have seen a return of foreign tourists to Thailand with a marked increase in the months of November and December.
The provisional numbers for 2009 have now been revised upwards to close to 14 million international visitors, which is a decrease of only 4% compared to 2008. Initially, it was feared that 2009 would show a decrease of 38% for certain sectors of the tourism industry. The new marketing slogan which was adopted in mid 2009, Amazing Thailand, Amazing Value, and the government stimulation package, also seemed to have helped reversing the downward trend for the latter half of 2009 and for the present year. If no unforeseen circumstances arise in 2010, international tourist arrivals are expected to grow 7 to 10% and number between 15 and 15.5 million. Domestic tourism is also forecast to increase due to a stronger Thai economy which is expected to grow by 3 to 4% in 2010.]
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